PROJECT 28 (PRONOUNCED: PROJECT TWENTY-EIGHT) IS A MINIMAL STREETWEAR BRAND FOUNDED IN INDIA
Launched in 2025, Project 28 was born from a simple but powerful idea — we are all still in the making. The brand exists for those who embrace the journey, who wear their story with pride, and who express themselves without needing to say much.
We draw inspiration from everyday life, emotion, and personal growth, translating those into clean silhouettes and subtle yet meaningful graphics. Whether it's a symbol of hope or a quiet statement of identity, each piece is made to connect — deeply and honestly.
Less noise. More meaning.
That’s our design philosophy.
Every drop is crafted in limited quantities, with a focus on quality, simplicity, and story — not trend. We believe clothing should feel personal, not mass-produced. And that real style starts from the inside out.
Orders over $100
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